Policies

Privacy Policy

Effective Date: February 17, 2026

OVERVIEW

This Privacy Policy describes how Bare Foot Athletics (“Bare Foot,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you interact with our website, online store, digital content, mobile experiences, events, and other services that link to this Privacy Policy (collectively, the “Services”).

By using our Services, you acknowledge that your personal information will be handled as described in this Privacy Policy.

CONTENTS

  • Updates to This Privacy Policy
  • Information We Collect
  • How We Use Information
  • How We Share Information
  • Marketing & Advertising Practices
  • Your Privacy Choices & Rights
  • International Data Transfers
  • Data Retention
  • Supplemental Notice for EU/UK GDPR
  • Children’s Information
  • Contact Information

UPDATES TO THIS PRIVACY POLICY

We may revise this Privacy Policy periodically to reflect operational, legal, or regulatory changes. When we update it, we will revise the “Effective Date” above. In some cases, we may also notify you by email or through a notice on our website.

Continued use of the Services after changes are posted constitutes acceptance of the updated policy.

INFORMATION WE COLLECT

We collect information in three primary ways:

  1. Information you provide directly
  2. Information collected automatically
  3. Information obtained from third parties

1. Information You Provide Directly

Account Information

If you create an account, subscribe to our magazine, or make a purchase, we may collect:

  • Name
  • Email address
  • Mailing address
  • Phone number
  • Account credentials
  • Order history
  • Subscription details
Purchases & Payments

When you place an order, we collect order details and billing information. Payment transactions are processed by third-party payment processors (such as Shopify Payments or other providers). We do not store full payment card numbers.

Communications

If you contact us (email, web form, social media, SMS, or otherwise), we collect the information you choose to share.

Newsletter & SMS Signups

If you subscribe to updates, drops, or promotions, we collect your email address and/or mobile number.

Magazine & Editorial Submissions

If you submit photos, writing, or creative content for editorial consideration, we may collect your contact information and the materials you provide.

Events

If you attend or register for a Bare Foot event (e.g., pop-ups, community runs, live shows), we may collect registration details and contact information.

Job Applications

If you apply for a role with Bare Foot, we collect information included in your application, resume, and related materials.

2. Information Collected Automatically

When you use our Services, we automatically collect certain technical and usage data.

Device & Technical Data

This may include:

  • IP address
  • Browser type
  • Device identifiers
  • Operating system
  • Referring URLs
  • Approximate location (derived from IP)
Usage Data

We may collect:

  • Pages visited
  • Products viewed
  • Search queries
  • Time spent on pages
  • Click activity
  • Purchase behavior
Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Remember user preferences
  • Analyze website performance
  • Personalize content and advertising
  • Measure marketing effectiveness

You can manage cookie settings through your browser preferences. See “Your Privacy Choices & Rights” below.

3. Information from Third Parties

We may receive personal information from:

  • Shopify (store infrastructure and analytics)
  • Payment processors
  • Advertising platforms
  • Social media platforms (if you interact with us there)

Information received from third parties is handled in accordance with this Privacy Policy.

HOW WE USE INFORMATION

We use personal information for business and operational purposes, including:

Providing Our Services
  • Processing orders and subscriptions
  • Shipping products
  • Managing returns
  • Responding to customer support requests
  • Providing account access
Improving & Developing Services
  • Analyzing customer behavior
  • Enhancing website functionality
  • Developing new products or editorial content
  • Improving user experience
Business Operations
  • Fraud detection and prevention
  • Security monitoring
  • Legal compliance
  • Recordkeeping
  • Enforcing our Terms of Service
Marketing & Communications
  • Sending newsletters and drop announcements
  • Providing promotional offers
  • Delivering SMS alerts (if opted in)

We may use your information for additional purposes with your consent or direction.

HOW WE SHARE INFORMATION

We do not sell personal information in the traditional sense. However, we may share information in the following circumstances:

Service Providers

We share information with vendors who support our operations, including:

  • Shopify (store infrastructure)
  • Payment processors
  • Shipping providers
  • Marketing & analytics services
  • Email and SMS platforms
  • IT and security providers

These parties process information on our behalf.

Legal Compliance

We may disclose information when required by law, court order, or governmental request, or when necessary to protect rights, safety, or property.

With Your Direction

If you request or authorize us to share information (e.g., brand collaborations, partnerships), we will do so accordingly.

MARKETING & ADVERTISING PRACTICES

We may use cookies and similar technologies for interest-based advertising.

You can opt out of targeted advertising through:

  • The Network Advertising Initiative (NAI)
  • The Digital Advertising Alliance (DAA)
  • Device-level privacy settings

Please note that opting out does not eliminate ads, only personalized ads.

YOUR PRIVACY CHOICES & RIGHTS

Depending on your location, you may have rights under applicable privacy laws.

These may include the right to:

  • Access your personal information
  • Request correction
  • Request deletion
  • Object to certain processing
  • Withdraw consent
  • Request data portability

To exercise your rights, contact us at the email listed below.

Email Marketing

You may unsubscribe at any time using the link in our emails.

SMS Marketing

Reply STOP to opt out of text messages.

Cookies

You can adjust browser settings to control cookies. Disabling cookies may affect site functionality.

INTERNATIONAL DATA TRANSFERS

Our Services are operated from the United States. If you access the Services from outside the U.S., your information may be transferred to and processed in the United States or other countries.
Where required, we use appropriate safeguards (such as standard contractual clauses) for international data transfers.

DATA RETENTION

We retain personal information only as long as necessary to:

  • Fulfill the purposes described above
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Retention periods vary depending on the nature of the data and legal requirements.

SUPPLEMENTAL NOTICE FOR EU/UK GDPR

If you are located in the European Economic Area or United Kingdom, we process personal information under one or more of the following lawful bases:

  • Performance of a contract
  • Legitimate interests
  • Consent
  • Legal obligations

You may also lodge a complaint with your local supervisory authority if you believe your rights have been violated.

CHILDREN’S INFORMATION

Our Services are not directed to children under 18 (or the age required by local law). We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can delete it.

Send questions, requests, or privacy concerns to us at support@bare-foot.co at any time.